TEDxLjubljana - Season 2020
Head of Creative and Design: Klavdij Juvan
Lead Designers: Patricija Kastelic (Pistacija) & Nina Vavpetič
Support: Marko Kotar
Everyone knows the challenges of year 2020 and for TEDxLjubljana team it was no different. We had to come up first with creative solutions for engagement with our audience throughout the year. Live events (that TEDx revolves around) were limited at its best and unavailable for the most part.
We hosted TED Circles with topics Life At Its Fullest and Resilience in the summer, and finally the main event - Naslednji Korak (The Next Step) via Web in December.
The role for Creative and Design was to come up with interesting slogans, the name of the event, and engaging and inviting graphics for each of the event to stand out in the myriad of online events.
Ideas Worth Spreading…
… People Worth Knowing
The main objective we’ve set for ourselves was to keep our design language interesting.
TED and TEDx is made for people, and we wanted to let people know, that we care for them, that they’re welcome and to come back again.
At the same time we made sure to keep all design elements flexible enough to fit into various ratios (Facebook, Instagram, Web banners). The graphics will end up on all kinds of screens, and design needs to be adaptable.
